After filing for bankruptcy last year, The Philadelphia Inquirer and the Philadelphia Daily News have turned to tablets to increase revenue.
Slated to launch in late August, this new digital venture will distribute about 2,000 tablets, with more to come later in the year, to customers who buy subscriptions to the newspapers. The pre-loaded Android tablets will come with four new apps, two offering duplications of the print edition of the papers, as well as an Inquirer app with additional content and an app for Philly.com, the online home for both papers.
While no price has been set yet, company executives hope to offer the content-tablet combination for about half of the full retail price of a $500 to $600 tablet, along with a $3 weekly digital subscription to the newspaper. Advertisements will appear on the home screen of the tablet, though there are plans to later target the content towards specific demographics.
There is no word on the tablet specs, including screen size, Android version, or processor.
The test program is expected to run “in the six figures” and believed to be the first of its kind, according to CEO and publisher of the Philadelphia Media Network, Greg Osberg, as reported in AdWeek.
“No one in the U.S. has bundled the device with content,” Osberg said. “We want to gain significant market share in this area, and we want to learn about consumer behavior. Our goal is to be the most innovative media company in the United States.”