RIM Barred from Using BBX Moniker, Settles for BlackBerry 10

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According to a new report RIM has been temporarily barred from using the name BBX for its next generation OS, forcing the company to change the name of its upcoming line of tablets and smartphones. 

RIMRIM confirmed in a statement that the new name for its upcoming mobile platform will be BlackBerry 10, perhaps a clever work around as the Roman numeral for 10 is X. The PlayBook maker was banned from using the BBX moniker after a federal judge in New Mexico approved a request for a temporary restraining order from Albuquerque-based software company Basis International Ltd., which claims to have already trademarked the BBX name. It is still unclear whether RIM will seek a settlement with Basis to use the name BBX or if the BlackBerry 10 brand will remain permanent. 

RIM first announced the latest OS in October, touting its ability to work as a single mobile platform for both tablets and smartphones. The Canada-based company has been suffering recently due to dwindling market shares in the U.S., including lagging sales of its PlayBook tablet. RIM announced last week that it would be “recording a pre-tax provision” of $485 million ahead of its Dec. 15 earnings report, due to unsold inventory of its BlackBerry PlayBook tablet. 

The upcoming OS could provide RIM with the revenue it needs to turn around its fortunes. 

Source: Wall Street Journal 







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