Following a quarterly earnings report in which RIM claimed to have shipped 500,000 BlackBerry PlayBooks during its first quarter of availability, the venerable smartphone maker may be reducing its internal sales target from 2.4 million units at three months from launch to 800,000 to 900,000 PlayBooks.
The PlayBook achieved strong sales numbers upon its release on April 19, shipping upwards of 50,000 on launch day, but sales have since slowed, according to the rumor rag, the DigiTimes.
PlayBook sales could pick up steam in Q3 when the LTE and WiMAX 4G devices ship. Currently, the PlayBook only supports Wi-Fi and 3G when paired with a BlackBerry handset via the BlackBerry Bridge feature.
According to numbers supplied by the DigiTimes, the PlayBook is right in the middle of the pack in terms of non-Apple tablet makers. The Motorola Xoom, Acer Iconia A500, and ASUS Eee Pad Transformer all average about 100,000 to 200,000 monthly units shipped. The Xoom started off at the low end of this number, with Motorola only shipping 250,000 Xooms in its first five to six weeks of availability. It’s important to note that shipment number do not necessarily equate sales numbers. Shipment number include any devices in the retail chain, be they on store shelves or in warehouses.
Rival tablet maker Acer also recently reduced its 2011 tablet shipment numbers from five to seven million to 2.5 to three million. Apple is still the king, with iPad 2 shipments expected to top eight to 10 million for the year through Q3.