Plastic Logic killed its QUE eReader, announcing via press release that it is, “revising its product strategy and plans to shift its focus to bring to market a second-generation ProReader plastic electronics-based product,” later adding they had officially cancelled the QUE.
“We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product,” said Plastic Logic CEO Richard Archuleta.
The QUE has been delayed numerous times since its planned launch in April. First, Plastic Logic claimed the device would ship in June, and then Plastic Logic delayed it indefinitely and canceled preorders.
The $800 QUE debuted at CES 2010 with an eye toward business users. It sported an 8.5 x 11 inch eInk screen, Microsoft Office Support and up to 8GB of internal storage. PlasticLogic also claimed they would have a color eInk-based eReader on the market by 2012.
The company gave no indication on exactly what its “second-generation ProReader” will look like, but it’s a safe bet to assume it won’t cost $800 given the ongoing eReader price war.
Earlier this week, the Financial Times reported that Russian nanotech company Rusnano was in talks with Plastic Logic about acquiring a large stake of the company. Included in the deal was an agreement for Plastic Logic to relocate its production facilities from England to Russia.
Source: Plastic Logic