Because of the high price of the iPad, Samsung came out ahead of Apple for the first time in J.D. Power’s most recent poll on the satisfaction of tablet users.
Samsung’s tablets got 3 out of 5 in Performance and Ease of Use, and 4 out of 5 in Physical Design. and Tablet Features. Apple’s tablets, on the other hand, got top marks in all of these categories.
However, Samsung got 4 out of 5 in Cost, while Apple got a 2 out of 5. This was enough to give Samsung an overall score of 835, while Apple’s was 833.
In third place was Amazon, who got 2 out of Five in Tablet Features, and 3 out of 5 in all other categories but Cost, where it scored 5 out of 5. Its overall score was 826.
J.D. Power’s 2013 U.S. Tablet Satisfaction Study–Volume 2 is based on experiences evaluated by 3,375 tablet users who have owned their current device for less than one year. The study was performed between March and August 2013.
The study measures satisfaction across five factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).