Samsung Opens ‘Samsung Apps’ Software Store

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Content is a big seller when it comes to tech. While consumers love impressive specs and hardware, the hardware is only as good as the software that it runs. That’s why it comes as no great surprise that tech manufacturing giant Samsung has decided to step into the ring with its own content store, Samsung Apps, as part of the company’s new Content & Services.

The portal will serve as Samsung’s platform for providing customers with content and services, and more importantly, it will likely act as a way for Samsung to position itself against Google and Apple. As of now it’s unsure whether the app store will remain exclusive to Samsung products, or if Samsung will open the portal up to other devices.

Aside from access to a content store with detailed searches, Content & Services offers services that include the “Find My Mobile” phone tracking system and “All Share Play,” which allows users to transfer documents and content across multiple devices.

New Platform, New Service

Samsung’s new app store is nice and all, but it kind of feels like overkill with Apple and Google already offering most of the same. However, Samsung’s new services might not be just for established users. Instead, Samsung’s new services portal and app store could in part be an attempt to set a foundation for its Tizen platform, an OS aimed at running on smartphones, tablets, in-vehicle infotainment, PCs, and smart televisions. 

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