Update: Samsung unveiled two additional Android tablets at its June 12 press event. Read more about them at:
Samsung is taking a more-is-better approach to competing against Apple in the tablet market.
Samsung has already released nine tablets this year, and that total is apparently about to go up to 12. The company will hold a Samsung Galaxy Premiere 2014 press event June 12 in New York, further fueling rumors that three new Galaxy Tab devices are on their way.
Samsung’s push to release a dozen tablets with prices ranging from $200 to $650 in less than half a year is indicative of its strategy for competing against Apple. Compared to Samsung’s plethora of tablet offerings, Apple sells just the iPad Air and iPad mini with Retina display, with 2012’s iPad 4 and iPad mini available as discount options.
Samsung Tablets vs. iPad Market Numbers
Apple’s limited offerings don’t keep the company from claiming top place among tablet vendors, however. It shipped 16.4 million units to Samsung’s 11.2 million in the first quarter of this year, according to IDC. That gave it a 32.5% share of the worldwide tablet plus 2-in-1 market, while Samsung came in second with a 22.3% share.
Still, there are promising signs for Samsung. Its share of the market grew from 17.5% in the first quarter of 2013, and its shipments also rose from 8.5 million units over the same period. Samsung flooding the market with more designs, variations, and price points for users to choose from has likely aided its growth and it seems Samsung is sticking with that strategy.
The next Samsung tablets are rumored to be variants of the Galaxy Tab S, coming in 8.4- and 10.5-inch models with 2560×1600 high-resolution Super AMOLED displays, even though the company hasn’t released a tablet with an OLED display since 2011. Other rumored specs include a Samsung octa-core Exynos 5420 processor with four 1.9GHz Cortex-A15 cores and four 1.3GHz Cortez-A7 cores, an 8-megapixel rear camera, 2.1-megapixel front-facing camera and fingerprint reader. Each tablet should run Android 4.4 KitKat out of the box.
Some reports also indicate a 13.3-inch Galaxy Tab model is in the works, but with an LCD screen instead of the Super AMOLED display.
Availability and pricing of the rumored tablets is unknown, but look for more information around the date of the Samsung Galaxy Premiere event.