Samsung Wants to Dethrone Apple in the Tablet Market

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Apple is currently the biggest seller of tablets in the world, but Samsung believes it can replace its rival in the top spot.

J.K. Shin, the chief of Samsung’s mobile division, said at an analyst event today that sales of his company’s tablets have increased significantly in recent months — Shin predicted that there will be 40 million Galaxy Tabs and Galaxy Notes sold this year, doubling sales from last year.

The Samsung executive did not say when he thinks Samsung will outsell Apple in tablets, but it won’t be this year, as Apple has already sold nearly 50 million tablets in 2013.

Two Distinct Strategies

Samsung is pursuing the same strategy with tablets that helped make it the world’s largest seller of smartphones: offering a wide range of options. It produces small, mid-size, and full-size tablets, from the entry level to high end.

Apple is following a different path, making just two models onto which it can concentrate its develoment and marketing efforts.

An area where Apple is weak is very inexpensive tablets, which are selling very well. Samsung doesn’t sell the cheapest model available, but its low-end model is much more affordable than the mid-range iPad mini.

Cutting-Edge Hardware

One of the ways Samsung plans to beat Apple is by pushing the limits of what’s possible. During the same analyst event, CEO Oh-Hyun Kwon said that his company hopes to introduce devices with foldable displays by 2016.

Kwon did make it clear that there are “TechnologyBarriers” to be overcome before this can happen.

Source: Associated Press



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