Sony may be a bit late to the battlefield, but they have entered the eReader price war, dropping digits on all three of their eBook readers.
Starting today, the Sony Reader Pocket Edition is now $150, down from $170 previously. This matches the price of the new WiFi nook device as well as the recently announced Kobo eBook reader. The three are currently the least expensive mainstream eReaders on the market.
Sony’s Touch Edition Reader is now $170, down from $200, and the company’s 3G Daily Edition Sony Reader is now $300, down from $350.
The Kindle 2 is currently available from Amazon for $190, while the Barnes & Noble 3G nook runs $200.
Sony’s move will undoubtedly apply further pressure on competing devices, including the Alex eReader, which features a large LCD touchscreen and currently costs $400.