Sony has been very quite in regards to its tablet plans. In fact, outside of a logo cameo on a Windows 7 partner slide during a Steve Ballmer presentation, Sony has been entirely absent from tablet news.
That finally changed this week during a Sony earnings call with Sony VP and CFO Masaru Kato and Gen Tsuchikawa, Senior General Manager of Investor Relations. The duo addressed tablets, claiming that a device was definitely in the works.
“It is true Apple has led the market, but when we are to enter the market, we would like to put a Sony character onto the… a new product, and that is the effort we are making right now,” one said through a translator.
What’s more, the Sony execs implied the device would be more in line with their smartphone brand than their laptop line, and that tablets are part of Sony’s “mobile strategy.”
“On one hand, there is PC, and on the other hand there is the joint venture with Ericsson on smartphones and for the gaming devices. And tablets, some fall somewhere in between.”
Could this mean that Sony’s tablet plans include the Android OS? The company already offers the high-end Xperia X10 Android smartphone.
However, given Sony’s gigantic product portfolio, it’s possible the company could try to support both a Windows tablet PC and an Android tablet.