Survey Says Customers Want and Like the Apple iPad

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A May ChangeWave survey of about 2,900 customers showed that Apple still has overwhelming control of the tablet market compared to other competitors such as the Amazon Kindle Fire and the Samsung Galaxy Tab.

New iPadThe May survey asked customers which tablet they would purchase in the next 90 days, if they planned on buying one. Seventy-three percent said they would buy the iPad, while only 8% said they would purchase the Kindle Fire. Only 6% of the participants said they would buy the Samsung Galaxy Tab. Other manufacturers received 3% or less.

What’s interesting to note is that tablet demand for the Amazon Kindle Fire has diminished since its launch in November 2011. While 22% of survey takers said they would purchase the Kindle Fire around its release, only 7% said they would pick up the tablet in March 2012. It has since then increased to 8%.

Both the Amazon Kindle Fire and Samsung Galaxy Tab also were below the iPad in terms of satisfaction. While 81% of new iPad owners were very satisfied with their tablet, and 71% of iPad 2 owners were also “very satisfied,” only 46% of Galaxy Tab users and 41% of Kindle Fire owners were the same.

Regarding the long-rumored iPad Mini, about 3% of respondents said they were “very likely” to purchase the device, while 14% of survey takers said they were “somewhat likely” to pick up the smaller iPad.

Source: ChangeWave

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