A recent survey conducted by electronics deal site TechBargains.com has revealed that tablets were the hot ticket item of this holiday season, and that users made more of their holiday purchases via tablets and laptops than via mobile phones.
Searches for tablets through TechBargains.com skyrocketed in 2011, increasing by 559% on the year and moving from the #40 most searched category on the website to the #1 position. Meanwhile, rankings and searches for iPads mirror those from last year (though TechBargains failed to address what exactly those numbers were/are), suggesting that the iPad 2 is at a similar level of popularity with consumers as its predecessor.
The survey found that only 58% of shoppers have made purchases with their mobile phone, compared to the 75% who made purchases with their tablets and a whopping 94% who made purchases via laptop. While only 75% those who used their tablets to shop actually completed transactions and purchases, many of them still used the device to window shop; 90% of the survey takers used their tablets to browse stores, while 89% used them to research products and 85% compared prices.
What seemed a little puzzling about the survey results, however, is that TechBargains.com addressed the motivation for users not wanting to make purchases via their mobile phone, but didn’t compile any statistics regarding those who did not want to buy goods through their tablets. The results of the survey said that, of those who don’t use their mobile phones to make purchases, 42% of men and 38% of women were concerned about security issues, while 54% of men and 59% of women cited difficulty completing purchases.
This begs the question, then: why do tablet users not demonstrate the same “reservations” about shopping as mobile phone users? Do users, for whatever reason, find tablets to be a more secure and/or easier device to use? If so, why? What makes tablets any more secure than mobile phones, for instance? Or, considering that tablets and smartphones often share similar interfaces due to having the same kind of operating system, how can one be easier to use than the other? But unfortunately, while addressing the discrepancy, the survey did not ask these kinds of questions, which causes one to wonder why 75% of those surveyed made purchases via tablet and only 59% did so via mobile phone.