Tablet Market Diversifies but iPad Continues to Dominate

by Reads (67,046)

tablet impressionsRecent research provided by Chitika Insights shows that the growing tablet market is diversifying.

Chitika tested tablet impressions (usage) by taking a sample of tens of millions of tablets from its ad networks of  users within the U.S. and Canada between Dec. 8 to Dec. 14, 2012. The test measured average tablet impressions per 100 iPad impressions.

The Kindle Fire family of tablets faired best, accounting for 4.88 impressions per 100 iPad impressions, giving it a nearly 4.25% share of all tablet web traffic. The growth marked nearly a 20% increase from Kindle Fire’s previous 3.57% market share back in November.

The Samsung Galaxy family of tablets also showed considerable growth since the last sample, accounting for 3.04 impressions per 100 iPad impressions; which marked an increase from 2.35% in November to 2.65% of tablet-based web traffic last month.

The Google Nexus family also grew 15% over the course of the month, going from 0.91% of all tablet web traffic to 1.06% in December.

However, despite these strong gains by many of the major tablet competitors, the numbers are still insignificant compared to the Apple’s dominate market share. Currently users of Apple’s tablets still consist for over 87% of all U.S. and Canadian tablet web traffic, only dropping one percentage point from November.

So while the tablet market is diversifying, it still has a long way to go before the iPad is no longer considered the juggernaut that it is today.




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