Tablet Market Set New Record in Q1; Apple Still Leading the Pack

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Tablet shipments worldwide set a new record in the first quarter of this year. Apple remains on top of the market, but Android and Windows are coming on strong, according to the latest research from Strategy Analytics.

The total number of tablets shipped in Q1 reached 40.6 million. That’s more than double the 18.7 million in the same quarter a year ago. This is the highest year-over-year growth rate ever seen in a January-to-March period.

Peter King , Director of Tablets at Strategy Analytics said, “Demand for tablets among consumer, business and education users remains strong.”

Results by Operating System

Apple iOS had the highest share last quarter at 48%, but it no longer dominates the world market the way it once did — just a year ago, it had 63% of the market.

Google Android secured a 43% global share, thanks to shipping 17.6 million tablets in Q1. It has been growing strongly, and this time last year it had 34% of the market.

Another tablet operating system growing strongly is Microsoft Windows. It secured a 7.5 share of the global market, up from essentially zero share in 2012.

The White Box Phenomenon

This report from Strategy Analytics includes branded tablets — devices made by well-known global brands like Apple, Samsung, Asus, Lenovo, and others.

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