A survey released by the Pew Research Center showed that tablet and eReader ownership nearly doubled during the holiday season.
A pre-holiday survey completed in late November and mid-December showed that 10 percent of adults owned a tablet or an eReader. A recent study performed in mid-January showed that those numbers rose from 10 percent to 19 percent. The numbers of Americans owning at least a tablet or an eReader jumped significantly from 18 percent in December to 29 percent in January.
Survey results released in mid-Autumn showed stagnant sales numbers for tablet and eReader companies. However, the marketplace for both of these devices shifted during the holidays. Ownership increased thanks to the introduction of cheaper tablets such as the Kindle Fire and the Barnes & Noble NOOK Tablet.
Source: Pew Research Center