According to an internal memo circulating at Target, it appears that the Minneapolis-based retailer will stop selling Amazon’s devices including the Kindle Fire.
All of the Kindles, both the eReaders and tablets, will no longer be stocked after May 13. Target has reviewed its assessment and has “made the decision to no longer carry Amazon hardware,” giving no other reason for the sudden halt in supplies.
Sources speculate that the discontinuation is possibly a result of Apple mini-stores set to arrive in select Target locations this year.
Target will still feature the Kindle Touch in its in-store ads the week of May 6, but will stop receiving new hardware from Amazon the following week.
Source: ars technica