The number of tablets in use made by Apple, Samsung, and other top brands could exceed 285 million by the end of 2013, according to ABI Research.
More than 70 million tablets are in use in the U.S. That’s about one for every four persons.
ABI Research’s Jeff Orr said “We believe about 51% of the tablet installed base is coming from iOS and 40% Android when all is said and done in 2013.”
Apple experienced a relatively weak third quarter in tablet sales, as this was the last quarter before the release of the iPad Air and iPad mini with Retina display. Orr said “Product transitions are rarely pretty, but ABI Research expects Apple to have a stellar 4Q’13 as it looks to satisfy an even larger audience purchasing tablets for the first time,” adds Orr.
Samsung, by contrast, experienced 20% growth in Q3, as the company released its 2013 tablets over the summer, and it has significantly increased the amount it spends on marketing. ABI Research pointed out that Samsung is also likely enjoying some crossover benefits from its very popular Galaxy S IV phone.