Use of Windows Tablets for Business Is Growing

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Shipments of business tablets in Q2 2015 saw quarter-over-quarter growth, according to market analysis firm Strategy Analytics. Tablets were up 2% at 19.6 million units, buoyed by strong sales of Microsoft Surface models.

Android was the dominant mobile operating system on tablets for business in Q2, accounting for 52% of the market. Apple iOS devices accounted for 38% of tablet shipments. Microsoft accounted for 10% of tablets — breaking the double-digit mark in terms of business tablet shipment share for the first time. Strong shipment growth of Microsoft’s Surface tablet — 42% from Q1-Q 2015 — contributed to this.

“Many enterprises in Q2 were hesitant on investing in large, new deployments of tablets and phones, as new device announcements from corporate-favorite vendors such as Apple and Microsoft were on the horizon,” says Phil Hochmuth, directory of Mobile Workforce Strategies research at Strategy Analytics. “Going forward, we predict enterprises will continue to roll out tablets as laptop replacements for certain groups of employees, as well as for more single-purpose functions, such as kiosks and point-of-sale devices, which will be corporate-owned. This will mean a slight shift away from the BYOD model of tablets to a more corporate-liable model.  Although the majority of smartphones and tablets in businesses will still be personal-liable in the near-term.”

The announcements businesses were waited for have happened. Apple has taken the wraps off the 12.9-inch iPad  Pro, and Microsoft has unveiled the Surface Pro 4 and the Surface Book 2-in-1.


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