Shoppers should be able to get in and out of Whole Foods markets across the U.S. a bit faster these days, thanks to a deal the grocery giant has inked with Square, a company that develops mobile payment systems.
The deal will place Square’s iPad-based payment systems inside Whole Foods at counters that sell ready-to-consume products such as the Allegro Coffee Bar, pizza and prepared food stations, and beer and wine counters. Users will be able to pay with credit and debit cards as well as cash, while some locations will also accept mobile payments via the Square Wallet app.
The idea is to get buyers making a quick purchase to get in and out of the store with no fuss, which will then shorten the lines at the front of the store for customers purchasing shopping-carts full of products via traditional cash registers.
Square is already in use in a few Whole Foods locations, and the company has immediate plans to continue the rapid expansion of the system.
The Whole Foods deal is the second Square has made with a major retailer, after the company partnered with Starbucks in 2012.
Square makes various iPad-based mobile payment devices including the Square credit-card swiper, Square register iPad app, and Square Stand iPad point-of-sale setup.