The Amazon Fire HD 10 is a mediocre device judged strictly as a piece of hardware. The display is lousy and it does not perform up to the competition. But taken as a whole along with Amazon’s services, it’s a compelling product for the right type of user.
To be fair, Android tablet and iPad owners can take full advantage of Amazon content through the Amazon apps, and Android users can also access all the free stuff in the Amazon Appstore. But the Amazon Fire HD 10 and all the other Amazon tablets are built directly around Amazon’s offerings. They are simple devices designed for leaning back and consuming content. That’s the appeal.
The Amazon Fire HD 10 starts at $230 as of this writing (the 32GB version costs an extra $30), but has recently been on sale for $170. At $230, the Fire HD 10 is too expensive. Not only are there cheaper Android tablets that we would recommend over the Fire HD 10, but Amazon’s own Fire HD 8 is a nearly identical device that costs only $170 with 16GB of storage ($150 with only 8GB). It’s a better deal as well.
However, at $170, the Fire HD 10 is tough to beat, especially for the kind of user that just wants something simple to stay connected and pass the time. It’s also ideal for the less tech savvy user, thanks to Amazon’s customer service.
- Built around great Amazon content offerings
- Excellent kid’s mode
- Superb customer support
- Offline viewing an excellent Prime perk
- Lousy display and speakers
- Sluggish performance
- $99 Prime membership required to get the most out of it